Challenge: Create a brand identity to reflect a creative yet professional look for an investment platform.
Solution: Use the name of the brand to derive a digitally appropriate emblem that would serve to create feelings of trust for entrepreneurs and whilst still looking corporate enough for investors.

Whale Shark is a Swedish investment intermediary. They help investors find the right entrepreneurs. Using the concept of a whale shark who searches vast tracts of ocean for the most fertile feeding grounds filtering out the best of the best. And inso doing helping Entrepreneurs pair with the most suitable Investor

As its a digital ocean in the work place I wanted to focus on the connections to create a digital shark that is connected by the individual lines.  Whale Shark plans to be one of the biggest investment platforms in Sweden and seems to be growing steadily.