360 product launches are really fun to work on and in this case I was the designer art director tasked with creating the story of this product category new to the Albelli brand.  As a company that specialises in photoproducts it is only natural that at some they would need to release photo prints. Apart from the innate technical difficulties of assimilating a new product to your range there is also a huge task to tell that products story. More troublesome is the fact that prints themselves are flat and don’t make for very interesting images in and of themselves.

Challenge: Take a relatively boring not new product and make it interesting.

Solution: Inspire people to create their own personal stories by re-inventing your space.